Achieving Top Google Rankings with a Local SEO Project #1
Project Overview
In this local SEO project, I set out to boost a client’s online presence by focusing on on-page and technical SEO strategies. My role encompassed both web design and SEO, and the goal was to rank every page at the top of Google. Here’s how I approached the project and what we achieved.
Getting Started: Keyword Research and Competitor Analysis
The journey began with thorough keyword research, a critical first step in any successful SEO strategy. I delved into finding the most relevant keywords for the client’s services, as this would form the backbone of our optimization efforts.
Next, I analyzed competitors and conducted market research to get a clear picture of the competitive landscape. This helped identify opportunities and fine-tune our strategy.
Crafting Service Pages
I then met with the client to get a comprehensive understanding of their services. With this information, I carried out targeted keyword research for each service and created optimized service pages. The focus was on ensuring each page was finely tuned to the relevant keywords.
Overcoming Technical Hurdles: Indexing and Hosting
One major challenge was related to indexing issues, which stemmed from the client’s hosting provider, Hostinger. It became apparent that this hosting solution wasn’t ideal for our needs, so I decided to migrate the website to a more reliable hosting provider. This move resolved the indexing issues and allowed us to proceed with implementing the on-page SEO.
Conducting an SEO Audit and Fixing Technical Issues
Using Screaming Frog, I conducted a detailed SEO audit to identify technical issues. The audit revealed numerous URL problems due to the site being old and not indexed for two years. I tackled these issues, optimized the site’s speed, and ensured everything was in top shape.
Creating Content and Building Local SEO
With the technical groundwork laid, I shifted focus to content creation. I researched relevant keywords for blog topics and wrote engaging content that aligned with the website’s goals.
Alongside publishing the blogs, I worked on local citations and built 20 high-quality backlinks to enhance the site’s authority and local relevance.
The Results
After four months of dedicated work, the results spoke for themselves. The website achieved top rankings on Google for all targeted keywords, leading to increased traffic and better online visibility. The success of these efforts is illustrated in the results shared in the images.
Conclusion
This project underscores the impact of a comprehensive SEO approach. By focusing on keyword research, addressing technical issues, creating valuable content, and building local SEO, we were able to achieve top rankings on Google and significantly improve the client’s online presence.
